Who we are

Our Goal

Our goal is to deliver both supreme financial-performance and peerless employee wellbeing by harnessing the synergy between them by deploying applied psychology and our wealth of experience in finance and business. Simply put, our mission is to teach our clients how to be more successful. Our New Impetus Accelerators transform human performance, boosting positivity, productivity, and profitability. Since we went into business 20 years ago, we’ve succeeded every time.

Our Story

For over twenty years, we’ve been helping our clients to be more successful through classroom-based interventions, mentoring, and keynote speaking. Specialising in transforming human performance in sales, engagement, motivation, Zest, and EBITDA, our evidence-based performance accelerators release individual potential and improve profits, whilst delivering change that sticks.

Our track-record of resounding success means that our clients and their teams become profoundly happier and more productive, quickly building profitability. Organisational performance and competitive advantage improve dramatically, optimising both shareholder returns and potential roll-over and exit values.

We’ve continuously developed and reported on the impact of our accelerators, and our surveys show that 15 years down the line, our clients are still experiencing improved people skills, positivity, resilience, wellbeing, self-esteem, and drive. We’re proud of the fact that since 2000, we have achieved 100% of our clients’ set objectives.

Ribble Valley, Lancashire

Our Values

We are passionately committed to living by our values:

Strong: bold, challenging, brave, tough-love

Warm: loving, friendly, positive, happy, fun

Genuine: honest, frank, open, substance, integrity

Inspirational: fearless, energetic, passionate, motivating, leaders

Excellent: unique, cutting-edge, evidence-based, professional, effective

We’re proud to use our values to lastingly improve businesses and profits, as well as transform lives and wellbeing.

Our Purpose

We exist to inspire and to help build businesses and leadership teams. Our specialisms include:

  • Building businesses that are achieving exemplary financial performance in synergy with peerless wellbeing.
  • Encouraging companies that are creating superior returns for their shareholders and employees, as well as delivering excellence to their partners and customers.
  • Developing resonant leadership teams who believe that being empowered is a fundamental human right, and whose ethos is grounded in admirable values.
  • Growing organisations whose people own outcomes and share the corporate goals.
  • Empowering companies and people with a deep belief in, and commitment to delivering, the future of their choice.

Our Deliverables

We teach everyone from C-level to sea level how to:

  • Become hopeful, positive, full-potential performers who are resilient, grounded optimists with excellent self-esteem.
  • Feel rewarded by their job, fulfilled in their personal life, and in control of their outcomes and mental-health.
  • Master wellbeing, behavioural change, and helplessness, and know how to optimise their own psychology to release their full potential and impact others positively.
  • Manifest the confidence and courage to appropriately hold themselves and others to account with empathy and strength.

Graham Keen Psychology

Lower Gate Farm, Twiston Lane, Twiston, Ribble Valley


07771 667616

GKP Denmark

Højdevej 3
3400 Hillerød


+45 40165131


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