Our Purpose

To accelerate and optimise shareholder returns by transforming businesses into elite execution systems where:

  • Leadership unlocks maximum discretionary effort through deep emotional engagement…
  • Operating near full potential is an unconscious default hardwired into people’s brains…
  • Resulting in top-decile EBITDA, premium multiples, and expedited exits.

Our Goal

Our goal is to deliver both supreme financial-performance and peerless employee wellbeing by harnessing the synergy between them by deploying applied psychology and our wealth of experience in finance and business. Simply put, our mission is to teach our clients how to be more successful. Our New Impetus Accelerators transform human performance, boosting positivity, productivity, and profitability. Since we went into business 20 years ago, we’ve succeeded every time.

Our Impact

For over twenty years, we’ve been helping our clients to be more successful through classroom-based interventions, mentoring, and keynote speaking. Specialising in transforming human performance in sales, engagement, motivation, Zest, and EBITDA, our evidence-based performance accelerators release individual potential and improve profits, whilst delivering change that sticks.

Our track-record of resounding success means that our clients and their teams become profoundly happier and more productive, quickly building profitability. Organisational performance and competitive advantage improve dramatically, optimising both shareholder returns and potential roll-over and exit values.

We’ve continuously developed and reported on the impact of our accelerators, and our surveys show that 15 years down the line, our clients are still experiencing improved people skills, positivity, resilience, wellbeing, self-esteem, and drive. We’re proud of the fact that since 2000, we have achieved 100% of our clients’ set objectives.

Ribble Valley, Lancashire

Our Values

We are passionately committed to living by our values:

Strong: bold, challenging, brave, tough-love

Warm: loving, friendly, positive, happy, fun

Genuine: honest, frank, open, substance, integrity

Inspirational: fearless, energetic, passionate, motivating, leaders

Excellent: unique, cutting-edge, evidence-based, professional, effective

We’re proud to use our values to lastingly improve businesses and profits, as well as transform lives and wellbeing.

Exceptional Organisational Outcomes

 

Culturally:

  • Values-centred leadership
  • Culture change that takes & lasts
  • Employee relations:

  • Emotional engagement
  • Talent attraction & retention
  • Financially:

  • Accelerated revenue growth
  • Improved profitability
  • Exceptional Individuals' Outcomes

    Personal Skills:

    • World-class leadership skills
    • Aspirational sales effectiveness
    • Cutting-edge change execution
    • Excellence in influencing

    Mindset:

    • Optimised individual potential
    • Positivity, optimism & resilience
    • Happiness & wellbeing.

     

    Graham Keen Psychology

    Lower Gate Farm, Twiston Lane, Twiston, Ribble Valley

    BB7 4DE

    07771 667616

    GKP Denmark

    Højdevej 3
    3400 Hillerød

    Denmark

    +45 40165131

    sustained.change@grahamkeen.com

    Copyright © 2025 Graham Keen Psychology. All Rights Reserved.