Our Purpose
To accelerate and optimise shareholder returns by transforming businesses into elite execution systems where:
- Leadership unlocks maximum discretionary effort through deep emotional engagement…
- Operating near full potential is an unconscious default hardwired into people’s brains…
- Resulting in top-decile EBITDA, premium multiples, and expedited exits.


Our Goal
Our goal is to deliver both supreme financial-performance and peerless employee wellbeing by harnessing the synergy between them by deploying applied psychology and our wealth of experience in finance and business. Simply put, our mission is to teach our clients how to be more successful. Our New Impetus Accelerators transform human performance, boosting positivity, productivity, and profitability. Since we went into business 20 years ago, we’ve succeeded every time.
Our Impact
For over twenty years, we’ve been helping our clients to be more successful through classroom-based interventions, mentoring, and keynote speaking. Specialising in transforming human performance in sales, engagement, motivation, Zest, and EBITDA, our evidence-based performance accelerators release individual potential and improve profits, whilst delivering change that sticks.
Our track-record of resounding success means that our clients and their teams become profoundly happier and more productive, quickly building profitability. Organisational performance and competitive advantage improve dramatically, optimising both shareholder returns and potential roll-over and exit values.
We’ve continuously developed and reported on the impact of our accelerators, and our surveys show that 15 years down the line, our clients are still experiencing improved people skills, positivity, resilience, wellbeing, self-esteem, and drive. We’re proud of the fact that since 2000, we have achieved 100% of our clients’ set objectives.

Ribble Valley, Lancashire

Our Values
We are passionately committed to living by our values:
Strong: bold, challenging, brave, tough-love
Warm: loving, friendly, positive, happy, fun
Genuine: honest, frank, open, substance, integrity
Inspirational: fearless, energetic, passionate, motivating, leaders
Excellent: unique, cutting-edge, evidence-based, professional, effective
We’re proud to use our values to lastingly improve businesses and profits, as well as transform lives and wellbeing.
Exceptional Organisational Outcomes
Culturally:
Employee relations:
Financially:
Exceptional Individuals' Outcomes
Personal Skills:
- World-class leadership skills
- Aspirational sales effectiveness
- Cutting-edge change execution
- Excellence in influencing
Mindset:
- Optimised individual potential
- Positivity, optimism & resilience
- Happiness & wellbeing.
Graham Keen Psychology
Lower Gate Farm, Twiston Lane, Twiston, Ribble Valley
BB7 4DE
07771 667616
GKP Denmark
Højdevej 3
3400 Hillerød
Denmark
+45 40165131
sustained.change@grahamkeen.com
